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JUNE / 26 / 2025ADMIN

CUSTOM VS RTW: WHAT’S RIGHT FOR YOUR STORE?

If you’re debating whether to stock custom clothing or ready-to-wear (RTW) fashion in your store, the answer depends on your goals: custom suits offer premium margins and personalization, while RTW suits bring speed, affordability, and inventory convenience. Many successful retailers blend both, but understanding their differences is key to long-term profitability.

This article compares ready-to-wear vs bespoke suits. You’ll learn what made-to-order clothing means. We’ll help you choose between custom suits and RTW fashion for your store. We’ll also introduce Baoxiniao, a high-end manufacturer and trusted partner in custom suit production, ready to support your store with quality, flexibility, and innovation.

Understanding the Differences: RTW vs Custom vs MTM

What is a Ready-to-Wear (RTW) Suit?

A RTW suit, or off-the-rack suit, is mass-produced in standard sizes and ready for immediate sale. These garments follow general sizing charts (like 38R or 42L) and are ideal for shoppers who want convenience, fast turnaround, and lower prices.

Key Takeaways:

  • RTW suits are pre-manufactured and sold in bulk.
  • They offer affordability and speed—no lead time needed.
  • Tailoring is optional but limited by design constraints.

What is a Custom or Bespoke Suit?

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A bespoke suit is made entirely from scratch using a client’s measurements, body shape, posture, and style preferences. It’s the highest tier of suiting, involving personal fittings, premium materials, and craftsmanship that can take weeks—or even months.

Key Takeaways:

  • Bespoke means built from the ground up for each individual.
  • Offers unlimited customization and a perfect fit.
  • Typically requires 4–8 weeks or longer to complete.

What Does MTM Suit Mean?

MTM (Made-to-Measure) suits are a middle-ground between RTW and bespoke. The suit starts from a base pattern and is adjusted based on the customer’s basic measurements. Think of it as a semi-custom option—faster and cheaper than bespoke but more refined than RTW.

Key Takeaways:

  • MTM suits are customized from standard templates.
  • Offers improved fit and minor personalization.
  • Common lead time: 2–4 weeks.

Profit Margin Breakdown: What’s More Lucrative?

RTW Fashion: Fast Turnover, Lower Margins

RTW is attractive to many retailers because it offers predictable inventory management. You can order in bulk, benefit from economies of scale, and cater to impulse shoppers. However, due to the volume nature, margins per piece are thinner unless sold under a strong brand.

Pros for Your Store:

  • Easier to stock and display.
  • Immediate fulfillment = fewer abandoned sales.
  • Entry-level price point attracts more buyers.

Cons:

  • Limited differentiation from competitors.
  • High returns due to poor fit.
  • Quality often takes a backseat to scalability.

Custom and MTM: Higher Margins, Greater Loyalty

Custom suiting comes with higher price tags and stronger brand loyalty. Customers are paying for an experience, not just a product. While lead times are longer, the return rate is dramatically lower, and clients are often willing to reorder once trust is established.

Advantages for Retailers:

  • Bigger margins (often 2x–3x RTW).
  • Establishes your brand as premium or boutique.
  • Strong upsell potential (shirts, vests, accessories).

Challenges:

  • Requires training for measurements and consultations.
  • More logistical coordination with production partners.
  • Not ideal for fast fashion or low-involvement purchases.

What Is Made-to-Order Clothing?

Made-to-order (MTO) refers to garments that are only produced after a purchase is made. Unlike RTW, there’s no pre-made stock—each order triggers a unique production cycle.

This model is popular in both custom tailoring and eco-conscious brands because it reduces waste and aligns production with actual demand.

Why It Matters to Your Store:

  • Avoids unsold inventory and markdowns.
  • Allows you to offer a wide variety without physical stock.
  • Ideal for premium shoppers who expect exclusivity.

By partnering with a capable factory like Baoxiniao, you can easily integrate MTO systems, allowing you to offer customers an elite suiting experience without holding large volumes of finished stock.

When Should a Retailer Choose RTW?

If your store sells to:

  • Shoppers who need suits immediately (e.g., interviews, emergencies),
  • Budget-conscious buyers,
  • Or operates in high-traffic areas with fast-paced turnover,

…then ready-to-wear fashion is a safe, foundational choice. Pairing it with basic tailoring services (like sleeve or trouser adjustments) can enhance the customer experience.

When Should You Offer Custom or Bespoke?

If your store:

  • Targets affluent clients or professionals seeking long-term wardrobe investment,
  • Focuses on weddings, formalwear, or business attire,
  • Or wants to stand out through craftsmanship and personalization,

…then custom suiting gives you a competitive edge. It allows you to build deeper relationships, charge more per client, and create brand loyalty that lasts years.

Meet Your Factory Partner: Baoxiniao

Baoxiniao is a trusted name in premium men’s tailoring, combining smart manufacturing with traditional craftsmanship. With over 1600 retail outlets and decades of experience, Baoxiniao is one of China’s top suit producers—and a reliable B2B partner for custom clothing stores globally.

Why Retailers Partner With Baoxiniao:

  • Full custom and MTM solutions tailored to your branding.
  • Access to high-quality Italian and Chinese fabrics.
  • Scalable solutions for both boutiques and enterprise clients.
  • Customization tools for shoulder slope, lapel style, button stance, and more.
  • Competitive production lead times, averaging 2–5 weeks.

From business suiting to formalwear, Baoxiniao helps brands create custom suits that meet international standards, with efficiency and scale.

FAQs

What is the difference between RTW and bespoke suits?

RTW suits are pre-made and mass-produced, while bespoke suits are made from scratch to fit an individual’s exact body and preferences.

What does MTM suit mean?

MTM (made-to-measure) suits are altered from a standard pattern to match a customer’s measurements—less custom than bespoke, but better fit than RTW.

What is made-to-order clothing?

Made-to-order clothing is produced only after the customer places an order. It’s not pre-stocked and is often used in custom fashion.

Is RTW fashion still profitable?

Yes—RTW offers fast sales and scalability, though profit margins are lower compared to custom. It suits stores with high foot traffic and fast-moving inventory.

Why should I consider offering bespoke or custom suits?

Custom suiting provides higher margins, deeper customer loyalty, and brand differentiation—especially when supported by a reliable production partner like Baoxiniao.

Conclusion: The Right Balance for Your Brand

Choosing between ready to wear vs bespoke isn’t about which is better—it’s about what works best for your store’s identity and audience. RTW brings convenience and fast turnover. Custom and MTM offer premium pricing, strong loyalty, and exclusivity. Many successful stores offer both.

If you’re ready to expand into custom suiting, explore Baoxiniao’s tailored solutions and elevate your product offerings with confidence.

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