HOW TO CREATE A CUSTOM SUIT COLLECTION FOR YOUR STORE

If you’re planning to sell custom suits in your store, the process is more straightforward and powerful than it sounds. You can build a profitable collection that meets modern consumer expectations for fit, quality, and style with the right tools, systems, and fabric choices.

This article walks you through how to create a suit collection from scratch, using innovative tools like Baoxiniao’s Rapid Pattern & Fabric Selection System. Whether you’re stocking for men, women, or both, you’ll learn how to design your suit line confidently.

From pattern innovation and fabric sourcing to fit personalization and pricing, we’ll cover everything retailers need to know to succeed in the custom suit business.

Why Add a Custom Suit Collection to Your Store?

Custom suits offer more than just a good fit. They provide a personalized experience that builds trust, raises your brand image, and often leads to repeat business. Unlike off-the-rack suits, a custom suit is made for the client’s exact measurements, style, and preferences, giving them complete control over their appearance.

Adding a custom line helps you:

• Increase average order value
• Attract high-end customers looking for personal service
• Differentiate from generic suit retailers

Combining technology, smart manufacturing, and fabric innovation is key to creating suit collections that resonate with today’s market.

Step 1: Understand What a Custom Suit Is

Custom suits are garments that match a person’s measurements and design preferences. There are three major types:

• Made-to-measure (MTM suit): Built from pre-set patterns, but adjusted to the customer’s fit.
• Bespoke suit: Fully handmade, pattern drafted from scratch.
• Ready-to-wear: Standard sizing, not customized.

For retail, MTM suits offer the best balance between efficiency, customization, and profit. They’re also the foundation of most suit businesses, including Baoxiniao’s system.

Step 2: Use Baoxiniao’s Rapid Pattern & Fabric Selection System

To simplify your process, Baoxiniao offers an advanced solution:
The Rapid Pattern & Fabric Selection System. This technology allows store owners to build a collection quickly without sacrificing quality.

Pattern Innovation

• Baoxiniao developed the “New Italian Style Cut” in partnership with Italian tailors.
• The patterns are refined to fit Asian and international body types.
• Stores can easily match customer profiles with pre-fitted patterns.

Fabric Versatility

• Choose from premium materials like Merino wool, silk blends, twisted yarn, and more.
• Lightweight, breathable, and wrinkle-resistant options fit urban lifestyles.
• Fabric libraries are categorized by season, formality, and texture.

Digital Integration

• Smart tools reduce customer decision fatigue by pre-matching fabrics with recommended patterns.
• Systems shorten the timeline from consultation to order.
• Ideal for dealers who need speed and consistency.

This system is especially helpful when expanding into custom women’s suits, custom suit jackets, or cool-design suits.

Step 3: Choose Fabrics that Fit Your Market

The right business suit fabric makes or breaks a collection. Popular fabric choices include:

• Wool (especially Super 110–130) for its drape and durability.
• Silk blends for high-end finishes.
• Linen and cotton for casual or summer collections.

By offering season-based fabric bundles, you can help clients design suits that meet their style and lifestyle needs.

Step 4: Offer Personalization Without Overcomplication

A strong custom suit program balances options and simplicity. You should offer design choices, but keep them curated.

Let customers customize:

• Lapel styles
• Lining colors
• Pocket types
• Buttons and thread
• Monogram embroidery

For example, a custom suit jacket with peak lapels and bold lining feels premium without needing full bespoke tailoring. Retailers can also use Baoxiniao’s system to let customers design their own suits on tablets in-store, creating a seamless experience that boosts conversion.

Step 5: Don’t Forget Women’s Custom Suits

Demand for custom and made-to-measure women’s suits is growing fast. Professionals, brides, and executives seek tailored fits that reflect their style.

Your collection should include:

• Custom-made suits for ladies
• Women’s tailored blazers
• Slim-fit trousers and skirts
• Gender-neutral styling options

Women buyers especially appreciate it when you offer custom-made suits for ladies that reflect their body type and fashion tastes.

Step 6: Pricing and Margins

So, how much does a custom-made suit cost? And what should you charge?

The answer depends on:

• Fabric quality
• Labor source (in-house or factory)
• Customization level

Retailers using MTM systems like Baoxiniao can expect costs of $200–$500, with recommended custom suit prices from $600 to $1200.

Remember: Customers will pay more for premium touches, like Italian wool or full canvas construction.

Step 7: Train Staff and Market the Experience

Success comes from education and excitement. Train your staff to answer common questions like:

• How to get a suit tailored?
• Where can I go to get measured for a suit?
• How long does it take? (Typically 2–4 weeks with MTM)

Also, highlight benefits like:

• Better fit and confidence
• Personalized style
• Professional presentation

Create in-store visuals, fit guides, and mirror signage with phrases like “Design Your Own Suit” or “Create Suit Confidence.” Also, make your sizing process stress-free. People looking up “suit supply sizing” want reassurance that the fit will work. Explain your system and show how it adjusts.

FAQs

What’s the difference between MTM and bespoke?
MTM suits are pre-patterned and adjusted; bespoke suits are handmade from scratch.

How long does it take to make a suit?
Most custom suits take 2–4 weeks, though some express services offer quicker delivery.

Can women get custom suits too?
Absolutely. Custom suits for ladies are increasingly popular and available in most MTM programs.

Ready to design your first collection?

Explore Baoxiniao’s full lineup of customizable suits, fabrics, and tools

View & Download Look Book

Conclusion: Start Your Custom Suit Line with Baoxiniao

Creating a custom suit collection doesn’t have to be overwhelming. With the right tools—like Baoxiniao’s Rapid Pattern & Fabric Selection System—you can confidently create suit offerings that elevate your store and delight your customers. You’ll gain flexibility, increase margins, and offer a personalized experience that today’s shoppers crave.